Its part of the culture in NFL too , many players have played madden since the beginning. Its a staple and the NFL knows it too. My understanding is during training camp Madden gets ridiculous play by the players. Its a big deal to some players to what their stats are in the game. I know i saw the Tampa coach say that madden is what started to teach him the game of football. I think the NFL needs to do their part in making a better product just not EA.