How about the debacle at the Superbowl not having enough seats inside the stadium and charging $200 to show the game outside the stadium when other events like Wimbeldon do it for free? How about trying to push an additional 2 games through when the fans are against it and they are supposedly concerned about increases in player injuries? Commercialization and greed at its finest.
The exclusive agreements started in the early 2000s I believe. American Needle launched its lawsuit in 2004 shortly after Reebok got one of the first exclusives I remember. Hardly a long standing tradition of the NFL.
1 out of 5 NFL fans purchased NFL2k5 when there was a choice. Since 20% of their audience enjoyed that game, why would the NFL go exclusive at all? Because they don't care about fans any more than they do player safety. Money is all that matters.