[Dazraz]

If a developer was creating a basketball game from scratch, then you could argue that it would be hard to justify those development costs against the sales forecast of a college basketball game. After all those gamers that yearn for such a game, myself amongst them, aren't really interested in a budget title with little depth.

However 2K already have the core of the basketball game to hand. All they would really need to do is convert it to the college experience. New commentators, more flamboyant college style cut scenes & revised playstyles & they could be on their way.
Ultimately we would have to be satisfied with a rebadged NBA 2K11 but I for one would go for that rather than no game at all.

Those who want a completely new college game built from the ground up could be left wanting for a long time.