In this day and age of ESPN and the NFL Network there really is no need to be on national television to get noticed. Nobody watches the Sunday highlights to see who did what anymore? Heck, I've been stationed overseas for the past six years and even I know who he is. We don't get nearly the amount of games to watch as you all back in the states.
Anywho, I hope Hillis pulls it out and gives the fans of Cleveland something to smile about this year.
IGN :
http://xbox360.ign.com/articles/116/1162413p1.html