Madden NFL 12 Cover Athlete is Peyton Hillis

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  • hyacinth1
    MVP
    • Aug 2003
    • 1537

    #46
    Re: Madden NFL 12 Cover Athlete is Peyton Hillis

    Originally posted by bichettehappens
    Why do so many people feel this is a bad outcome for EA as far as marketing goes?

    Let's say they have no vote, they just pick who is on the cover like usual. They pick Aaron Rodgers for example, there's no hoopla about a vote for the last few weeks and now the ensuing conversations about "who???" and so on.

    The vote not only had Madden discussed the last few weeks leading up to this, on both sports/gaming sites and completely unrelated ones alike, but now there's the fallout of those people who will be upset as well as those excited about it.

    America loves the Cinderella stories, remember how many people were excited about the Giants beating the Patriots a few years back? EA is going to be just fine.
    America does indeed like Cinderella stories, but that's when they know who Cinderella actually is. This is like one of the seven drawfs won it. You know about him, that he is one in 7, but you'd have a hard time recognizing the drawf if it didnt have a name...sleepy, grumpy...etc....

    I am happy for Hillis, he seems like a nice guy, but the jokes on EA

    Comment

    • OSUFan_88
      Outback Jesus
      • Jul 2004
      • 25642

      #47
      Re: Madden NFL 12 Cover Athlete is Peyton Hillis

      People really think that marketing will matter?

      lol

      It's Madden football. They could put literally nothing on the cover other than the name Madden and people will buy it.
      Too Old To Game Club

      Urban Meyer is lol.

      Comment

      • LorenzoDC
        MVP
        • Sep 2010
        • 1857

        #48
        Re: Madden NFL 12 Cover Athlete is Peyton Hillis

        If the game is good I don't care if Harpo Marx is on the cover.

        If.

        IF.

        Comment

        • roadman
          *ll St*r
          • Aug 2003
          • 26339

          #49
          Re: Madden NFL 12 Cover Athlete is Peyton Hillis

          Originally posted by hyacinth1

          I am happy for Hillis, he seems like a nice guy, but the jokes on EA
          Why? People purchase the game for what's inside, not outside.

          Never bought a game for what's on the cover.

          OMG, wow, Fitz and Troy P. on the cover. First time 2 athletes are on the cover. Need to rush out and buy that.

          Comment

          • TracerBullet
            One Last Job
            • Jun 2009
            • 22119

            #50
            Re: Madden NFL 12 Cover Athlete is Peyton Hillis

            Originally posted by xtoddx
            I don't get how this could matter to anyone. People will look at it, people will see a football player, in a fraction of a second will see "Madden 12", and buy it regardless. To think that people buy based on the cover is absolutely ridiculous. The marketing won't change one bit, there will still be commercials, banners, and regardless of who it is, there is still an NFL player on the cover.
            This post is exactly what EA is thinking about. I don't remember them actually marketing their cover athletes big time besides Brees and McNabb. I don't remember them really doing much with Alexander, Favre, Young, etc. Usually they just end their commercial with that person's in game model scoring a TD or celebrating. Not much else.
            Originally posted by BlueNGold
            I feel weird for liking a post about exposed penises.

            Comment

            • hyacinth1
              MVP
              • Aug 2003
              • 1537

              #51
              Re: Madden NFL 12 Cover Athlete is Peyton Hillis

              Originally posted by LorenzoDC
              If the game is good I don't care if Harpo Marx is on the cover.

              If.

              IF.

              LOL YES !!! Harpo Marx Reference! Love it! Sadly his name is fading from pop culture, in 10 more years nobody will know who that is. Sort of like Jimmy Durante

              Comment

              • PVarck31
                Moderator
                • Jan 2003
                • 16869

                #52
                Re: Madden NFL 12 Cover Athlete is Peyton Hillis

                The Joke is on EA? Come on now...They just got the whole country in on a Madden cover vote in April. More people have been talking about Madden for the last month than they did all year last year. This has been all over twitter, facebook, radio, news, and OS. This was a brilliant marketing strategy by EA. It doesn't matter to them who won. If it did they wouldn't have been in the original field.

                Also don't underestimate the number of Browns fans. Add that to the anti-Vick fans and there you go.

                Comment

                • aTTckr
                  Rookie
                  • Feb 2009
                  • 259

                  #53
                  Re: Madden NFL 12 Cover Athlete is Peyton Hillis

                  Originally posted by OSUFan_88
                  People really think that marketing will matter?

                  lol

                  It's Madden football. They could put literally nothing on the cover other than the name Madden and people will buy it.
                  No the cover doesn't matter that much, but it is the marketing campaign surrounding each release of Madden. The campaign won't work if they don't have a popular guy to get the hype going for the "casual fan". For us here at OS it doesn't matter which guy is the Madden guy for this year but for the broader audience it sure matters.

                  And this cinderella story works right now but come august nobody (at least all the guys outside of this forum) will remember this tournament and how hillis got on the cover. They'll just ask themselves who the hell the guy on the cover is when they see it.

                  Comment

                  • Other Guy
                    MVP
                    • Jul 2004
                    • 1585

                    #54
                    Re: Madden NFL 12 Cover Athlete is Peyton Hillis

                    Originally posted by xtoddx
                    I don't get how this could matter to anyone. People will look at it, people will see a football player, in a fraction of a second will see "Madden 12", and buy it regardless. To think that people buy based on the cover is absolutely ridiculous. The marketing won't change one bit, there will still be commercials, banners, and regardless of who it is, there is still an NFL player on the cover.
                    This.

                    Originally posted by OSUFan_88
                    People really think that marketing will matter?

                    lol

                    It's Madden football. They could put literally nothing on the cover other than the name Madden and people will buy it.
                    And this. EVERYONE knows what Madden is by now. The cover player doesn't have as much of an impact (if any) as some people think it does.

                    Comment

                    • gohogs141
                      Rookie
                      • Jun 2006
                      • 472

                      #55
                      Re: Madden NFL 12 Cover Athlete is Peyton Hillis

                      we had about 15,000 people on hogville.net voting for him every day lol

                      but i dont see why people are hating on hillis, he has a running style thats really fun to watch

                      he was good with denver too, just didnt get enough carries

                      Comment

                      • OSUFan_88
                        Outback Jesus
                        • Jul 2004
                        • 25642

                        #56
                        Re: Madden NFL 12 Cover Athlete is Peyton Hillis

                        BTW, in case you're curious, Hillis won with 66% of the vote.
                        Too Old To Game Club

                        Urban Meyer is lol.

                        Comment

                        • Tengo Juego
                          MVP
                          • Dec 2007
                          • 2524

                          #57
                          Re: Madden NFL 12 Cover Athlete is Peyton Hillis

                          That wasn't the official cover they revealed on the show, was it? That thing looked terrible.

                          Comment

                          • dan_457
                            MVP
                            • Jan 2010
                            • 4106

                            #58
                            Re: Madden NFL 12 Cover Athlete is Peyton Hillis



                            Probably the only time a Cleveland Brown will ever be on a Madden Cover.
                            -Ohio State-

                            -Cleveland Browns-

                            -Cleveland Cavaliers-

                            Comment

                            • roadman
                              *ll St*r
                              • Aug 2003
                              • 26339

                              #59
                              Re: Madden NFL 12 Cover Athlete is Peyton Hillis

                              Originally posted by aTTckr
                              No the cover doesn't matter that much, but it is the marketing campaign surrounding each release of Madden. The campaign won't work if they don't have a popular guy to get the hype going for the "casual fan". For us here at OS it doesn't matter which guy is the Madden guy for this year but for the broader audience it sure matters.

                              And this cinderella story works right now but come august nobody (at least all the guys outside of this forum) will remember this tournament and how hillis got on the cover. They'll just ask themselves who the hell the guy on the cover is when they see it.
                              Never met a Madden casual player who says, oh man, Brett's on the cover, gotta go get the the game. They want the game of football as much as the people on OS.

                              The cover athlete does not impact the sales of the game either way.

                              Comment

                              • NDAlum
                                ND
                                • Jun 2010
                                • 11453

                                #60
                                Re: Madden NFL 12 Cover Athlete is Peyton Hillis

                                Dear EA,

                                I will now buy the game.

                                NDAlum

                                LOL @ many of the replies. Typical responses!
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