And it's not an unfair expectation either. EA is getting DIRECT help from CBS and ESPN in creating their overlays and presentation this year. If that's not enough to finally get them near 2k, then I honestly don't know what will. More time certainly isn't going to do it. As you said, they've already had 6+ years (3 years if you want to "only" count Ian's tenure).
And this isn't a last gen issue either. We're comparing them to consoles games this generation.