To create their Madden broadcast, yes. It's not a CBS broadcast though (I know that's not what you said, just clarifying). They turned to CBS to learn how to make a more authentic broadcast from their angle (camera shots/cuts/fades/directing the action) and went to the company responsible for most sports broadcast graphics right now to help consult if not create the graphics that will be used for the 'Madden broadcast' like what we briefly see in the Presentation Sizzle trailer when Vick gets a play and runs to the huddle.