Thats a bad comparison. One, giving players a small percentage of the tv rights fees would not cause TV networks to start charging for all televised sports games. The goal of a TV network is to get as many people to watch its programming as possible. Making college football completely pay per view would be counter to that.
Two, a decent comparison to the video game dispute is apparel like jerseys and t-shirts. A video game is a product. EA and the NCAA are selling that product partially bu using the likeness of college players. Just like the NCAA is doing the same thing with most of the jerseys it sells.