AHolbert, I fully understand your argument and to some extent agree with it. Where do you draw the line in regards to likeness? How far does one go with his or her interpretation of likeness in regards to a football game? Some might make the argument that replicating a uniform which thousands of other players have worn, putting a number on it which thousands of other players have worn, and putting that player at the same postion which thousands of others have played, would not necessarily represent a true likeness.
Maybe my perspective is skewed a little here and maybe it is not, but your example of your company pasting your face on a shirt and selling it for profit is not appropriate for this scenario. EA is not putting these players faces in the game. The faces in the game are generics. They are not putting names on the jerseys. As obvious as it might seem to some that a player or players in a game represent real life counterparts, I believe this case is going to be determined by interpretation