See that is a sense of entitlement. That isn't how the real world works. I will give you an example. I was asked 7 years ago to manage an advertising office. When I was hired, I was told the job was salary and that raises were based on yearly reviews and averaged between 2-7 percent. Now, when I started the office billed about 87,000 per month. Within the first two years we were billing over 110,000 per month. That means I helped that company make over 20,000 dollars per month. Do you think the company came to me and said, "please accept this 10,000 dollar monthly raise as it is your cut of the profits". In fact, they took some of the things we were doing and rolled them out to other offices so their profits increased as well. Do you want to know what I got from the deal? 3 years ago all raises were frozen due to a bad economy even though we continue to bill over 110,000 per month. Can I go to a judge and say, "hey I want this company to give me my share of the profits they made because of me"? Nope. Welcome to the real world.
You make it out like if it wasn't for the NCAA, these kids would be millionaires. If it wasn't for the NCAA no one would know who they are. Many of them wouldn't have gotten an education at all and would be serving us fries. They had an opportunity to build a brand name BECAUSE they played for a NCAA school which gave them exposure to millions of fans and television. It is up to them what they make out of the chance.
If it wasn't for the NCAA, no one would give a flying fudge who Cam Newton is. My local university has a club football team that is not affiliated with the school and they play other club football teams, guess what... I don't care about anyone on that team. They may have the next Tom Brady and I wouldn't care...and neither will anyone else. And, when Tom Brady Jr. graduates, the local car dealer isn't going to call him to make a commercial. Do you want to know why? Because club football players do not have the multibillion dollar branding machine of the NCAA behind them.
Each of these kids had the same chance as every other kid on an NCAA team to build a personal brand and impress the NFL... some did, some didn't... this is life.