I can't say anything about the gameplay until I control it, but the visual/audio presentation disappointed me too. Way too much commentary deadtime between key moments of introduction (i.e. when Matt Ryan lined up to the huddle). In a real broadcast, that would never happen.
Also, I didn't hear any characteristic EA musical chord throughout the presentation. ESPN has one, CBS has one, NCAA 12 even has one, where is Madden's? (besides the very beginning musical score which was very faint and undramatic).