I like your enthusiasm and I hope you're right, I really do. But this whole "3 year" thing is the EA business model. Let's suppose this guy does come in and make a great game, that's fine but it will never be perfect. What would be the incentive to buy next years? What EA should realise, and hopefully they will one day, is that if they make the perfect Madden which I do think they're capable of given time. I mean really just the perfect American Football game with all the features and rules and everything working perfectly, then they could just release a $20 DLC thing for it each year to update rosters and rules etc where necessary. $20 obviously isn't the $60 they get right now, but they wouldn't need to spend so much on development ever year, it would just be clear profit.
I think Madden will/would get better once we move to a digital subscription model (which EA clearly wants to do). Imagine just paying some kind of fee per year and your Madden game would be continually updated and tweaked as and when improvements were made rather than a whole dev cycle every year, it would be a big ongoing project and they'd make their money through people subscribing to it.