Kinda right on Irene - I think it was the threat of losing power in a lot of areas on the East coast that could have hindered impulse buys.
In general this is a greedy move by EA - they are continually looking for revenue streams on the backs of gamers - first the used game market with the online pass coupon for new copies only and now the street date chase gamers. Just be glad they don't own a sports franchise - or else fixed ticket pricing would go out the window and they would make every seat auction only. Surprised they didn't do a early release launch and just sell the game early for X number of people at a premium price - I wouldn't rule that out in the future.