I think that would be the biggest downside for most. How many people are really that hyped to play FIFA, NHL, Tiger, etc. 3days early. So it ends up being a $25 premium for 1-2 games and as you said, you still have to go to the store to pick it up and pay full price. Guess if they're going to continue the program in the future they're going to have to offer bigger incentives, like maybe allowing people to get the full version at a discounted price. But then that gets into electronic distribution issues I guess. Still numbers are pretty surprising.