That's what they always say. So that means commentary will be improved next year and some other area of the game will be busted.
Look at how "improved" franchise is this year! Not really but they need some kind of marketing buzz. They are running out of shells to play the shell game with.
Seems like "improving" the "running game" has been the focus for 3 years. How about improving the "passing game" so that the ball doesn't magically go through DBs hands and the safeties actually play the ball and their zone instead of just dropping......and dropping....and dropping and getting wider and wider?
Or maybe make it so that DBs actually COVER (like in the trailing position) instead of running the route ahead of the WR or getting picked by their own man.