2k has done that before. But they have a great balance of appealling to Casual and Hardcore. The Greatest Mode/Legends appeals to both sides. For the peole who want to play with Legends. MP for Hardcores who want a change of pace or something different than Play now and Casuals who mainly play BAP.
That statement from EA mainly says that they want to appeal to casual crowd. They want to bring back gamers who stopped playing and take add NBA 2k players. They should try to worry about the ones who constantly buy the game. Madden is awhile away from NBA 2k level. Where not just being the Official Sports game, but a Must Have game.