Of course, everything at this point is sales driven. They dont have to go above and beyond anymore to make a mark or standard. At this point they are the football standard. With no competition its pretty much a win win situation. Cant get mad at them for it, its just business. If consumers want to see things change, they will not purchase the game altogether. I dont see how people buy this game year in and year out and complain on these boards. M12 was my first madden I purchased not played since M09...this is my last first day purchase from them until I have solid evidence that the game has really improved. I payed my money for it so I will enjoy it for what it offers.