EA already has the confidence that they can do it because they've done it twice before AND they ate quite a bit of crow with the Elite debacle. True champions don't stay down if knocked down even if it takes them almost a full count to get back up and if they can't rise to the bell in that fight, there will be another and they'll be hungrier than ever to avenge what happened previously. Not to mention, EA has da big coin, unlike 2K. That coin bought them a huge breather in purchasing that NFL license...
That being said, 2K gotta get with their motivation in fixing issues with NBA2K, offer analog dribbling as an option, fix those damn servers (personally, I don't online but I've sheard a plenty bout dem servers!) and whatever else they need to do otherwise, gulp, it's gunna be a wrap for them. I'd hate to see them go...

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