It's not that the marketing likes to take its sweet, but rather that there really just isn't much 'sweet' to talk about when it comes to the 2K product, and they know it. Think about it, if you're putting out a product that has relatively few changes in it (when it's clear as day that you need a dang overhaul), are you really going to play all of your few cards months before release at the risk of having those cards picked apart? 2K is sinking, folks.