I think it'd be a great addition. I'm always in support of real-deal, gameplay feature additions. 2K12 is the first 2K in a long time that seemed to bite off more than it could chew and it seems most of those issues had to do with online connectivity (Online Association, Freezing due to NBA Today updates, YouTube upload issues, etc.). I don't mean to minimize their problems, but it sort of seems like one encompassing issue that, if they could solve it, would lay to rest a ton of problems 2K12 seemed to suffer from. Of course, that's all separate from actual gameplay, which has it's own issues altogether. I just tend to view the development of new modes and regular NBA gameplay to come from separate development groups within the company.
I think an All-Star Weekend has more than enough replay value to warrant production. My basis for comparison in this particular case is 2K12's Legends Showcase DLC. Personally, I loved the DLC only because it provided a gateway to a large helping of more legends. Otherwise, the mode itself served as a 5 hour diversion and then I never stepped to it ever again (particularly after the legends were unlocked by users into the main game ... which they should have been in the first place). In contrast, I think an All-Star Weekend mode could potentially provide much more than 5 hours of gameplay, not to mention it'd serve an actual simulation purpose (All-Star Weekend occurs in real life).
To be honest, if 2K always concentrated every one of their resources on gameplay, we'd be stuck with two modes: Quick Play and Season Mode. The gameplay may very well be better than it is now, but there's no doubt there'd be just as many complaints in some manner or another. Instead, 2K's diversity in terms of new features and modes has led to many great places. To have the ability to run an association, mimic today's NBA matchups with updated rosters, statistics and commentary, play as your own NBA prospect rising to greatness, or re-live the best moments in NBA history (my favorite) ... it's a gift to behold. I hope 2K only continues their path onward and upward.
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