I understand you have to get the rights from the advertiser, but I can't imagine a situation where the advertiser would say "No". It's basically a free bonus for the advertising they already paid for in real life.
Do the advertisers want royalties for use of their logo? Or do the video game publisher's want advertising fees? Seems like a pretty even swap for me.....advertiser gets free space, and the video game becomes more authentic.
Just curious??

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