They probably added a few new commentary lines or something. They've said things like this before and added ~10 sayings that had vastly different audio quality than the rest of the comments.
I find 2 things interesting about this. 1) They're still focusing on static entrances 2) All of their 'great new features' they admit they took from other games (parachuting entrance from BF3, dynamic lighting and motion blur from fifa I think they said).
Its great that we get these things, but anyone else find it amusing that other EA games never need to borrow innovations from NCAA/Madden? Just a one way street eh
Edit - sorry if I sound jaded. '12 just really bothered me more than previous iterations such that I'm finding it really hard to get excited about anything they say

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