I think you are over estimating the amount of affect this is going to have.
In fact it may make it harder for those not actually looking for the best option.
We're talking 2 maybe 3 seconds to make a decision... How many players who arent paying attention will just fire to a icon thats not faded instead of waiting for the better option about to break open....?
It doesnt seem to be nearly the "aid" I think you think it is.
But yes options are good....