EA will not release their marketing data but they have stated the public doesn't want too many penalties, that's why you usually see 1, if any, called in a game. EA believes people want to know the game has penalties but they are rarely called.
I agree with you that I'd like more penalties and more importantly would like the sliders to work as they should work but that's just what EA has said. So don't feel as if EA can't do it, they simply choose not to based on what the public has told them.
BTW - I don't doubt that the public doesn't want any penalties. From playing NCAA & Madden with casual friends and people online I can tell you people get really irate with just about any penalty that's called. Yes if you ask them they'd tell you it's unrealistic not to have penalties and they want them but in an actual game they usually throw a fit if a penalty is called on them and scream how much it's bs and whatnot. I don't like it but that's just the way it is..

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