“The NBA All-Star package is our way saying ‘thank you’ to fans for their ongoing love of the NBA 2K series,” said Jason Argent, vice president of marketing for 2K Sports. “This content provides a ton of depth and value to our fans, and it’s just the beginning of a lot of big news about NBA® 2K13.”
This is the part I take exception to.
Don't insult my intelligence by telling me this is a "thank you".
If it were a thank you everyone would get it whenever and wherever they purchased it from.
As a former "mom and pop" video game store owner stuff like this baffles me. No wonder these stores are all disappearing.