I respectfully dispute the quoted. There's a reason 2K has historically refused to release footage of their "new" game this early in the year. It's because they're right in the middle of production. The bits and pieces we've seen at this time of year in seasons past very frequently look nothing like the eventual game itself.
Also, while I agree the Slam Dunk Contest controls are nothing less than startling, customers will not have to five dollars from it. They're just have to put five dollars down toward their eventual purchase.