I think part of the issue is that people are keying in on the Twitter feed and, much like myself with real-life Twitter, thinking "ugh, Twitter".
But the part that adds immersion is what the Twitter feed will be relaying to us. It's the tool to deliver the backstories, the news, and from what I understand even rumors (I believe I recall Schefter tweeting that such and such team was scouting such and such player).
It's a tool to provide depth-creating information.

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