I never stated or implied that every one must like the game. As far as the milk analogy, that's just an opinion on your part. I merely responded to a question raised in your post where you asked why people who like 12 don't just keep playing it instead of buying 13.
Again, I never said or implied any of that.
Why is it so hard for you to fathom that some of us actually really enjoy the game, not just a little. You seem to believe we are all just mindless drones who know the game is crap but we keep buying anyway.