2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[King_B_Mack]

Re: 2K Sports Announces Jay-Z as Executive Producer, Soundtrack Chosen by Jay-Z Himse

That is an awesome soundtrack and I'm glad my favorite artist is involved with 2K. However as I said before, I'm disappointed that 2K ruined the impact that this announcement should've had if they hadn't set it up to fail with that hype about a month ago.



Good job, poor execution 2K.

[Gman 18]

Re: 2K Sports Announces Jay-Z as Executive Producer, Soundtrack Chosen by Jay-Z Himse

This, as you can read from the article, is much more than a soundtrack. Skeptics will quickly see how innovative the integration is.

Also, from the ESPN article.

We're eager to share all the improvements in the near future. I think you guys will be quite pleased. Dev's have been all over the gameplay; and as we learned from the E3 Kotaku article, their work on 2K13 began the next day after 2K12 released.

Do you work for 2k?

[bcruise]

Re: 2K Sports Announces Jay-Z as Executive Producer, Soundtrack Chosen by Jay-Z Himse

Do you work for 2k?

LD2k
2K Sports Social Media Coordinator

[RealmK]

Re: 2K Sports Announces Jay-Z as Executive Producer, Soundtrack Chosen by Jay-Z Himse

The big announcement was a rap soundtrack for a basketball game. Whoda thunk it.

[yungsta404]

Re: 2K Sports Announces Jay-Z as Executive Producer, Soundtrack Chosen by Jay-Z Himse

I like jayz well the older jayz but 2k for the love of god please dont hype something like track listing just because it was chosen by a big time rapper.

[24]

Re: 2K Sports Announces Jay-Z as Executive Producer, Soundtrack Chosen by Jay-Z Himse

Once again I am frustrated with the massive hype that 2k put into this over a soundtrack "produced by Jay-Z". When you say "Biggest announcement in the history of the company" we the customers are expecting something of a certain magnitude. NFL 2k coming back would be an example, hell even a new exclusive game mode that has never been done before would have been fine. Yes I admit the soundtrack is very good but the extreme buildup has gotten me pretty angry when this is the result. I'm Not trying to offend anyone nor am I stating that the game itself will be bad, all I'm saying is what can I expect the next time 2k has a new "biggest announcement"?

[RidirkulousPokes]

This is absolutely pathetic.

I understand he will be integrated into the game more than the soundtrack, but give me a break.

You can sit here with a straight face and tell me the biggest announcement in franchise history is a hip-hop legend picking the game soundtrack and having a part in an already quality presentation?

That's absurd.

Worse execution on a marketing ploy than EA....and that says a lot.

[huntt26]

Re: 2K Sports Announces Jay-Z as Executive Producer, 24 Song Soundtrack Included

Show us more so we can put away the torches!!!

[stillfeelme]

Re: 2K Sports Announces Jay-Z as Executive Producer, 24 Song Soundtrack Included

This is only part of the announcement. I am expecting a whole new mode perhaps a franchise or a new layer in myplayer with Jay's involvement where you can go from Myplayer the player to my player the owner. Jay-z isn't just selecting a soundtrack and say poof yall are good 2K.

[morningstar777]

Re: 2K Sports Announces Jay-Z as Executive Producer, 24 Song Soundtrack Included

By the way, I have ALL of these songs in my iTunes already. Started working on 2K13 the day after 2K12 released? Ok, so that explains why 2K12 was so buggy with no fix for months after release. Jay Z ain't gonna be a savior to the franchise if the game is poor.

[blackcaliber2k9]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

Jay Z is cool and all, but let me congratulate 2K Sports for the "Biggest Disappointment in NBA 2K History". This is what one would call Fail, right

[LD2k]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

Again, I will clarify it's more than simply a soundtrack. We'll be detailing more in the future.

[jersez]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

2k feeding us the hype........ 2k is obviously the guy in the purple

[DukeC]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

And people in the Madden thread have the NERVE to think it's all roses over here in the 2K forum.

LMAO.

[aholbert32]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

LOL @ people who called the hype "massive". I read two things about this announcement: Ronnie 2k calling it a big announcement and one of the 2k executives calling it "one of the biggest announcements in 2k history." Thats it.

OSers made the hype massive by speculating that it was everything from the return of NFL 2k to some type of College Hoops integration. We ran with it and now are disappointed because its something less than we expected. Thats not 2ks fault. This is a big announcement but just not what most wanted.