2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[SambFTW!]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

methinks the hype machine is broken, it's only crankin' out disappointments.

[aholbert32]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

People are just annoyed that this is typical of 2k's marketing department. Hyping things up like crazy and falling short of it. Same reason why Peter Molyneux gets so much crap.

There are tons of examples about 2k just coming off as extremely arrogant with their marketing scheme...hence why so many would actually LOVE to see Live scare them a little this year. Even now, we probably have to rely on some dude in Germany to give us some footage of the game, because we never seem to actually get to SEE the final build before the game comes out.

We don't? I remember seeing tons of videos from the Czar based on the final build.

[JBCAROLINAKID]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

That's it! Jay-Z is the "big" announcement. This f***in' sucks 2k.

[RidirkulousPokes]

that's a good thing. You'd rather have a soundtrack with songs you like to listen to than a bunch of random songs from people you've never heard of like a lot of games used to do.

That may be your opinion, but don't generalize or make a blanket statement.

I, for one, love the fact FIFA has lesser known songs and artists that I end up downloading and listening to many times after playing FIFA as do many others.

[JSensui]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

methinks the hype machine is broken, it's only crankin' out disappointments.

I do wonder if this will have a negative effect on 2K's reputation. After this, will people trust 2K anymore? What happens if EA takes this opportunity to give them a huge scare?

Very interested in seeing what happens in the next few weeks...

[youvalss]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

**** you 2k, from the bottom of my heart... **** you.

Is that all you got?! Come on, you can do better......

Spoiler

I got to give it to 2K, though. I'm enjoying this thread so much! Thank you, 2K!

[jersez]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

LOL! I can see it now "NBA2K13....NOW WITH FOOTPLANTING!" Yep, that will get NBA 2k13 trending on Twitter way more than a partnership with one of the biggest musicians in the world.

BUt this isn't even trending on twitter, so it failed bottom line. My thing is this, the casual consumer doesn't check for the game till the demo is released. They don't watch E3 or search for 2k13 ish daily. Basically the only people that care about the game now are the hardcore fans. Which is guaranteed bread, if you announce a couple things. I bet madden 13 is going to sell like crazy because of rtp.

Here is what I dont get: What is the ****ing rush? We have 7 weeks before the game comes out and 2k has only released one piece of gameplay info related to the game. We all know more info is coming so why all the posts about how people are done with the game and how disappointed people are?

If in 7 weeks, 2k disappoints with the info they have provided or if the game looks like crap in videos...people should feel free to complain about the game and talk about how they arent going to save their money. But why do people feel the need to count out the game when we are 7 weeks away from release.

I never said I was disappointed. I like it, it's just not the biggest thing in 2k history. Michael Jordan being the cover athlete on 2k11 was the biggest announcement in sports video game history, so this can't even compare to that announcement. Bottom line this is 2k's on doing.

Again, what is going to generate more buzz and headlines... announcing real time physics or announcing one of the most famous rappers in the world/ part owner of an NBA franchise is helping? You guys are thinking from the mindset of a hardcore gamer. That's stuff they can announce later but won't generate many headlines outside of hardcore gamers.

As i type this a Jay Z Budweiser commercial is playing

\

But AGAIN this isn't even buzzing, lol it's not trending. 2k is basically asking people to advertise their game right now, with <s>#</s>NBA2KJAYZ.

If you know anything of twitter, trending topics, just trend. You shouldn't have to request people use your hashtag, if it's buzzing it's buzzing. I agree that 2k13 will get some extra advertising just for having jay-z name on it. But that can go with any product that is endorsed by Jay.

[liberaluser]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

The entire soundtrack is made up of generic and popular songs. I actually prefer this approach. I dont listen to a game soundtrack to find new songs.

Then why do we need Jay-Z's musical expertise on the soundtrack if he literally adds nothing to it, no flavor of his own at all except a few licensed songs?

[JerseySuave4]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

People are just annoyed that this is typical of 2k's marketing department. Hyping things up like crazy and falling short of it. Same reason why Peter Molyneux gets so much crap.

There are tons of examples about 2k just coming off as extremely arrogant with their marketing scheme...hence why so many would actually LOVE to see Live scare them a little this year. Even now, we probably have to rely on some dude in Germany to give us some footage of the game, because we never seem to actually get to SEE the final build before the game comes out.

that's their own fault then

The job of 2k's marketing team is to market the game, generate buzz, generate headlines. A partnership with Jay Z is going to generate buzz. They now have Jay Z who is going to be hyping up the game, doing publicity, probably show up on Sportscenter at some point to market the game.

There's 7 weeks until the game comes out. To jump off the boat over something like this is a little much.

Those that are saying, well this was supposed to be a big announcement, again it is! Not in the eyes of a hardcore gamer who wants footplanting, RTP, etc. in terms of gameplay. But like i've explained many times, they now have one of the most famous rappers ever as well as a minority owner of an NBA team working on the game/presentation with them. That's a major announcement to anyone outside of being a hardcore gamer.

You hold your breath with NBA Live, i'll enjoy NBA 2k.

*edit

[LakersForLife]

that's their own fault then

The job of 2k's marketing team is to market the game, generate buzz, generate headlines. A partnership with Jay Z is going to generate buzz. They now have Jay Z who is going to be hyping up the game, doing publicity, probably show up on Sportscenter at some point to market the game.

There's 7 months until the game comes out. To jump off the boat over something like this is a little much.

Those that are saying, well this was supposed to be a big announcement, again it is! Not in the eyes of a hardcore gamer who wants footplanting, RTP, etc. in terms of gameplay. But like i've explained many times, they now have one of the most famous rappers ever as well as a minority owner of an NBA team working on the game/presentation with them. That's a major announcement to anyone outside of being a hardcore gamer.

You hold your breath with NBA Live, i'll enjoy NBA 2k.

7 months until the game comes out??

[ProfessaPackMan]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

Judging from this thread, alot of you are upset at the wrong person or in this case, company.

[jd@os]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

I read through 6 pages of this thread before posting this but I didn't see the answer to my question (and it's not rhetorical):

If this is THE announcement, then what makes this "one of the biggest announcements in 2k history"?

2K, you can't say, "Oh wait--there's more to come!" No--THIS is THE announcement. Of course there's more to the game, but THIS is THE announcement.

It's kind of like me telling my family I have a HUGE announcement, and when I tell them I'm getting married, they say ok; then I tell them I got a promotion, and they say ok; then I tell them I won the lottery, and they jumped up and down. See what I did there? The marriage was THE announcement, but when I saw there lackluster response, I just kept adding more to it.

Don't ban me for this, but I really want to know what makes THIS "one of the biggest announcements in 2k history"?

[JSensui]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

that's their own fault then

The job of 2k's marketing team is to market the game, generate buzz, generate headlines. A partnership with Jay Z is going to generate buzz. They now have Jay Z who is going to be hyping up the game, doing publicity, probably show up on Sportscenter at some point to market the game.

There's 7 months until the game comes out. To jump off the boat over something like this is a little much.

Those that are saying, well this was supposed to be a big announcement, again it is! Not in the eyes of a hardcore gamer who wants footplanting, RTP, etc. in terms of gameplay. But like i've explained many times, they now have one of the most famous rappers ever as well as a minority owner of an NBA team working on the game/presentation with them. That's a major announcement to anyone outside of being a hardcore gamer.

You hold your breath with NBA Live, i'll enjoy NBA 2k.

1. 7 Weeks.

2. It's all well and good that they're hyping the game, but still, there IS such a thing as overkill. Is anyone NOT going to buy the game over this? No, most likely not....But still, it gets very annoying. People aren't exactly fuming at this news. We're just annoyed, in a "pfft....typical" kind of sense.

3. True basketball fans don't care about the franchise name. 2k needs some competition. I'm sure you agree?:wink:

[J_Posse]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

One thing that really pops out at me is how bad the non-rap track list is. Not even bad bands but bad song choices.

I love daft punk but they pick the most played-out song instead of a daft punk song most of us have never heard on the radio before. Would have liked some surprising choices that would suggest that Jigga DUG DEEP on th track list, but literally anybody at the 2K office could have picked this song list, it's generic as hell.

Probably was a clearance issue. These songs ain't cheap to get the publishing and clearances for. It is likely easier to get "known" songs cleared than uber-rare releases from artists.

****, THQ is having that issue with WWE '13 and that information should all be in house.

People need to read the article and look at the big picture.

“At 2K Sports, we want to transcend just being a video game and be a solid entertainment product with basketball at its core,” said Jason Argent, vice president of marketing for 2K Sports, when I asked him about Jay-Z’s involvement in the game. “This game has gotten so amazingly good from a gameplay standpoint, that we got together and asked what we could do to add to that, to support, and package around an already amazing game. We wanted to talk to people who were authentic to the sport of basketball, but also authentic to the world of entertainment and music and culture. Every time we sat down to make our lists, one guy kept rising to the top, and that’s Jay-Z.”

“We actually got more collaborative involvement than I ever could’ve imagined,” said Argent as he broke down hour-long sessions with the development team sitting down with Jay-Z inside his New York office. “Jay has called at eight o’clock at night asking questions and telling us about some of his ideas that he wanted to put in the game. He’s very engaged with this, from the look to the feel to the flow to the creative presentation of the game. Jay wanted the experience from as soon as you load the game to feel like something he did and was something he was involved with. He was focused with everything off the court

“This is obviously a big, big announcement for 2K Sports, but this is just the first announcement for ‘NBA 2K13.’ Everything from the feature set to the gameplay has taken another giant, incredible leap forward.”

“This has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history. ‘NBA 2K13’ will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.”

Now, that could all be more hyping and marketing speak, but I seriously doubt all of it is. ****, it's almost August and the other game hasn't even announced a cover athlete yet (not trying to make this a versus thread).

[youvalss]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

Judging from this thread, alot of you are upset at the wrong person or in this case, company.

Why?

Spoiler

There's only one company developing a basketball game.