2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Included

[STLRams]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

Wow I'm shocked by some of the tracks there adding to the game. I'm a 20+yrs hip hop fan, but I totally understand if some aren't, sometimes it gets on my nerves also, but some of these songs are great and there are a couple of others songs that are nice also. These songs -
• Eric B. and Rakim: “I Ain’t No Joke”
• Nas: “The World is Yours”
• Roy Ayers: “We Live in Brooklyn, Baby”
• Mobb Deep: “Shook Ones, Pt. II”
• Kanye West: “Mercy” (feat. Big Sean, Pusha T, and 2 Chainz)
• Jay-Z: “H.A.M.” (Instru
I want to thank 2K for adding these songs, they will sound nice playing int he menus and arenas

BUT THIS ONE - Puff Daddy and the Family: “Victory” (feat. Notorious B.I.G. & Busta Rhymes)
B.I.G. was a lyrical demon on that old song, Thanks 2K!

Now 2K release some videos and game features for us.

[spankdatazz22]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

I'm a member of a few 2k communities and everyone was expecting the "biggest announcment in 2k history". And everyone is dissapointed.

If I remember correctly, it was a comment a single marketing guy made at the end of an interview when the cover was announced. And people on the forums latched on to it and built it up. It wasn't as if there was some concerted effort by 2K as a company to bill this as "the biggest announcement in 2K history". If they had announced Barkley/Reggie Miller/Iverson would be returning to the game that would've been a disappointment. If they announced the return of College Hoops fully integrated into NBA2K that really isn't what many would say is the biggest announcement ever in 2K history. If they announced the Dream Team it would've been a disappointment.

The minute people tried to tie that comment to the announcement it was doomed from the start to disappoint. I really can't think of anything that's bigger than getting Michael Jordan. So people flipping out because they hyped themselves up/wanted to relive their childhood Christmas morning feelings of titillation can blame themselves. Getting Jay-Z is a big announcement. Biggest in 2K history? Of course not but chances were extremely slim that the announcement would ever be that to begin with.

[JSensui]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

The minute people tried to tie that comment to the announcement it was doomed from the start to disappoint. I really can't think of anything that's bigger than getting Michael Jordan. So people flipping out because they hyped themselves up/wanted to relive their childhood Christmas morning feelings of titillation can blame themselves. Getting Jay-Z is a big announcement. Biggest in 2K history? Of course not but chances were extremely slim that the announcement would ever be that to begin with.

So you agree that it's a mixture of 2k's knack for hyperbole, and people not learning from previous years of 2k's prerelease antics?

[alecast]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

So, the announcement is Jay-Z and that is supposed to be the biggest announcement in 2k history?
I`m going back to sleep. Enough crap for today.

[BlakkMajik3000]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

Eh, I was definitely expecting something gameplay related, although I did secretly wish the announcement would be that CHoops was coming back with deep MP integration. Ah well.

Soundtrack has some nice tracks, but some of these songs are going to sound horrible edited. "Mercy" is going to be BUTCHERED, mark my words.

[Knickerbocker]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

If I remember correctly, it was a comment a single marketing guy made at the end of an interview when the cover was announced. And people on the forums latched on to it and built it up. It wasn't as if there was some concerted effort by 2K as a company to bill this as "the biggest announcement in 2K history". If they had announced Barkley/Reggie Miller/Iverson would be returning to the game that would've been a disappointment. If they announced the return of College Hoops fully integrated into NBA2K that really isn't what many would say is the biggest announcement ever in 2K history. If they announced the Dream Team it would've been a disappointment.

The minute people tried to tie that comment to the announcement it was doomed from the start to disappoint. I really can't think of anything that's bigger than getting Michael Jordan. So people flipping out because they hyped themselves up/wanted to relive their childhood Christmas morning feelings of titillation can blame themselves. Getting Jay-Z is a big announcement. Biggest in 2K history? Of course not but chances were extremely slim that the announcement would ever be that to begin with.

U dont read Ronnies tweets do u? (Think u are better off that way) He was hyping it out of propotion as well, as always. But as said before anyone knowing the 2k hypte machine knew this was gonna be some bull.

[b0z1c]

Are you ****ing kidding me?! This is the most stupidest announcement ever...Gay Z and sports gaming don't go together

[the_future420]

Re: 2K Sports Announces Jay-Z as Executive Producer, 24 Song Soundtrack Included

This is a great soundtrack. Can't be disappointed in that. I was not expecting a ground breaking announcement regarding gameplay anyways.

[blues rocker]

Re: 2K Sports Announces Jay-Z as Executive Producer, 24 Song Soundtrack Included

meh. like somebody else said: this is a basketball game, not a music album. the music is probably last on the list of importance when it comes to a basketball game. moving on.

[VDusen04]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

So Jay-Z is gonna help 2K make 2K13? I find this actually worthy of big, it's our faults for believing it was "Biggest Announcement Ever" from some random 2K exec. but from Ronnie2K its just big. This is Jay-Z a fan and owner of a Basketball team, I hope he help with presentation since I think that will be a thing he can help with a lot, and the scoreboard in that video from E3 looks like crap, so I hope Jay-Z can touch it up. People hyped this one up and are bringing down before realizing, "Jay-Z, a fan of basketball, is the executive producer of THE ENTIRE NBA 2K13 game, not just music, not just the Brooklyn Nets design, THE ENTIRE GAME". I also hope Jay-Z can help with gameplay since he's a fan and he watches basketball, and with Chris Smoove getting to see and voice opinion on 2K13, I think this will be good. This is 2K13 being built by the biggest fans 2K could find and if Shady had the chance to go, this game would be great to 2K11 standard.

Note for future announcements: when an EXECUTIVE of a company says the biggest announcement of their company is gonna happen rather than a fan, don't believe that it's gonna be big.

Somehow, I'm kind of doubting Jay-Z touched up the scoreboard. Further, what would be so magical about Jay-Z's appearance that'd allow him to provide golden nuggets of information on gameplay improvements that no other 2K employee or outside hardcore source (ex: MJ, Czar) could think of prior?

From my understanding, Jay-Z likes basketball but he hasn't necessarily been a hardcore hooper for the duration of his life. And no, making millions of dollars in the entertainment business then buying an NBA franchise does not automatically qualify someone as knowing everything about the game. With that said, I'm not saying he's clueless just, to imagine him attempting to leave an imprint on 2K beyond a flashy intro video or in-game scoreboard graphic sort of makes me cringe. I'd be left wondering whether the changes would truly be positive basketball moves, or just Jay-Z's interpretation of what would be positive basketball moves.

[mdoud10]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

Eh, I was definitely expecting something gameplay related, although I did secretly wish the announcement would be that CHoops was coming back with deep MP integration. Ah well.

Soundtrack has some nice tracks, but some of these songs are going to sound horrible edited. "Mercy" is going to be BUTCHERED, mark my words.

They should really release two versions of the game; one rated M with unedited and swears and stuff and then one rated E with all the songs edited and kid-friendly

[cjallure24]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

No Jay Electronica??? wtf jigga

[BigshotSportcenter]

So Jay-Z just hand picked a few songs for u I guess. About 10 of the tracks are from Jay & Kany. I loved 2k12 soundtrack because of artist I never heard of was on it. I'm a project lionheart fan because of 2k12.Bring back CREW

[JasonWilliams55]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

I don't know why the backlash about this, when you step back and look at the big picture. This is a huge announcement for 2k, Jay-Z, IS one of the biggest names in the US, yet the World.

Here are some quotes from the ESPN article.

Carter has not only personally selected the game’s 24-song soundtrack, but he’s also been working with 2K designers on the overall look and feel of the game’s presentation.

Jay-Z selected the songs, not 2k. I personally think the list looks dope, not too happy that Amazing made it back in, but it was Jay's call and he has some reason for putting it in. And hopefully its not pure "advertisement" for himself/Kanye.

We wanted to talk to people who were authentic to the sport of basketball, but also authentic to the world of entertainment and music and culture. Every time we sat down to make our lists, one guy kept rising to the top, and that’s Jay-Z.

Interested in seeing what Jay has brought to the table.

When the development team behind “NBA 2K13” approached Carter about possibly working on the game, he told them that he wanted the collaboration to be more than simply slapping his name on the front of the box.

We actually got more collaborative involvement than I ever could’ve imagined,” said Argent as he broke down hour-long sessions with the development team sitting down with Jay-Z inside his New York office. “Jay has called at eight o’clock at night asking questions and telling us about some of his ideas that he wanted to put in the game.

He’s very engaged with this, from the look to the feel to the flow to the creative presentation of the game. Jay wanted the experience from as soon as you load the game to feel like something he did and was something he was involved with.

This sounds promising, but its a wait and see thing. It could just be PR hobnoggin, but I will wait and see how the presentation turns out. Hopefully Jay brought in some good HipHop Rap ideas to the table and 2k was able to successfully implement into the menus, presentation.

He was focused with everything off the court.” ‘NBA 2K13’ will be the next evolution in sports and basketball culture, and I’m ready to usher in the new era of the franchise.

I really wonder what direction the game took "off the court" with Jay having such a big 'presence'.

[King_B_Mack]

Re: 2K Sports Announces Jay-Z as NBA 2K13 Executive Producer, 24 Song Soundtrack Incl

If I remember correctly, it was a comment a single marketing guy made at the end of an interview when the cover was announced. And people on the forums latched on to it and built it up. It wasn't as if there was some concerted effort by 2K as a company to bill this as "the biggest announcement in 2K history". If they had announced Barkley/Reggie Miller/Iverson would be returning to the game that would've been a disappointment. If they announced the return of College Hoops fully integrated into NBA2K that really isn't what many would say is the biggest announcement ever in 2K history. If they announced the Dream Team it would've been a disappointment.

The minute people tried to tie that comment to the announcement it was doomed from the start to disappoint. I really can't think of anything that's bigger than getting Michael Jordan. So people flipping out because they hyped themselves up/wanted to relive their childhood Christmas morning feelings of titillation can blame themselves. Getting Jay-Z is a big announcement. Biggest in 2K history? Of course not but chances were extremely slim that the announcement would ever be that to begin with.

Okay, just for clarity before anybody else tries to start running with this line of thought. We're not talking about just a single "MARKETING GUY." This was Jason Argent, the friggin Vice President of Marketing at 2K Sports. Trying to pass him off as just some random PR guy that made an offhand comment doesn't fly. That's as bad as the dudes on here trying to act like Steve is some random *** mod that started a topic. No offense to any mods btw. So yeah, let's just get that outta the way now. Big difference in "a single marketing guy" and the Vice President of Marketing for 2K Sports.