Oh that's easy. With the money they continue to spend no matter what, EA filters that back in the product to ensure that there's an edition of Live every year that screams qual.....oh wait a minute, never mind.
Well clearly they're taking those dollars and ensuring that they keep around the most talented guys that can push the Live name back to the top like Mike W....ehhhh okay forget about that one.
Okay, their undying support is making sure that only the biggest and brightest basketball minds are working to ensure quality on releases of their basketball.....errrrr okay nevermind again, moving on.
Well obviously the support and praise no matter what approach means that the money they are continuing to give to EA makes sure that every year they'll be able to at the very least enjoy their favorite brand of basketball in the name of NBA Liv........ohhhhhhh yeah, alright nevermind. Why are they blindly supporting them no matter what again?