My other guess, if this cover is real, maybe its some kind of blend with the USA team colors and the Miami colors? EA did have the FIBA teams in the game a couple years back so maybe theyll have Olympic teams or an Olmypic mode in the game. If USA wins gold then EA could be set up perfect for the hype mill: USA wins gold, Lebron announced as cover athlete, Olympic mode announced where you choose a country and play through olympic games, and maybe even annouce that the game is releasing for $40 and a lot of people will be talking and interested.
Back to this cover art...Im surprised by how many people like this cover I think its terrible. If this were NBA street it would be one thing but a trippy, Pokemon hologram card looking Lebron (or any player for that matter) doesn't fit well for a sports simulation IMO. This cover makes me think the game will come with acid tabs in order to enjoy the game.

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