Breaking Down Madden: Core Experience and Audience

[Sportsflibs]

"EA wants to deliver the complete NFL experience from the beginning of a television broadcast, all the way down to the field. This statement is quite literally echoed with Madden 12’s tag line: TRUE TO THE GAME."

NFL players don't experience the game on TV. They experience the game on the field. The television experience is different from the on field experience. Television experience elements take gamers away from the feel of playing the game on the field.

[btemp]

Re: Breaking Down Madden: Core Experience and Audience

I deleted my initial post in here, but I want to make about the same point as to what the business model for this game should be:

Logic states you look through all the years of Madden sales, pick the year that sold the most and whatever that game's core features/options were, that's what every game should at least have coded in. Again, that's just simple business ethics they'll teach you in first-in classes.

I think you're way off on how to track Madden sales. First, you can't pick the year that sold the most because there are a huge number of variables for what determines how Madden sold. Perhaps last years Madden was particularly strong? Annual titles like Madden often have a year lag between sales (see NCAA 12 and 13). How much was spent on marketing? What WAS marketed? Were the features easy to market and appealing? Who was the cover athlete? How much press did Madden receive? What other big games were released around the same time? Was this before or after the monopoly? How many consoles were there and how does Madden sell on each console?

As you can see, there are a variety of possibilities for why Madden sold as well (or as poorly) as it did. And it wouldn't be a business ethics course that taught this.