Someone needs to kick Dean Richards and the EA marketing department right in the nads. This press release makes it sound like EA Sports is so out of touch that it took a 14 year old to wake them up to the fact that there are female hockey players and videogame fans. People were suggesting/complaining about this before women's hockey became an Olympic sport!
Sticking women's players on men's teams isn't good enough. Put women's teams in the game. Club-college-International. They don't have to be licensed players, just put in Creation Centre like FIFA's and let people make their own.
If you are going to do it, do it right. Do female motion capture, real female teams and tournaments. Current and classic.