No, they see it. The problem is that they need to be able to afford to give choice. If 5 million people want choice, and 5 million people choose the same title, then the choices go away. You don't get "choice" for free. That's what happened with NHL 2K. People continued to "choose" EA title - which most people thought was better - by IIRC a 5:1 ratio, but no one considered the improvements in 2K and it died. EA's may have been better, but by THAT much?

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