I agree. If you didn't view the uniform store as a "gimmick" straight away then you should stick your head back in the sand. This was a gimmick, a supplement to their already booming microtransaction market. Something to peak buyer's interest for a bit of time after release and keep you anticipating new content.
There was no question in my mind when this was announced that support would die sooner rather than later. They never had the proper resources and support network to keep the game updated through tuners and patches. Why would they be able to support new uniforms? They require time and effort to create and place in the game. Scouting packages and recruiting boosts take no time to make and were already in place when the game shipped. So strike while the iron is hot on the uniform store and then just drop support.