If it's zone, well for the most part my plan is to send multiple receivers around the same area to have more receiver than defenders in that area, but this is just my general startegy,
To be more specific,
Against Cover 2, I'll look for corner routes, seam through the middle or combination of 2 deep routes towards a safety make him choose who he'd cover
Cover3, I'll look short to medium pass outside in front of back pedaling CBs or in the middele if a safety or LBs decides to cover flat/curl
Cover 4/quarter, I'll look short and run after catch because it is (and should be) very difficult to complete a deep pass against it
Cover 6, Identify which side is field/play side(forgot the term for the opposite side lol, in cover 6 one side plays cover2, and the other cover3) and attack either side depends on the play I called.
Also, I sometimes, if I think defense is gonna drop 8 or 9 in coverege and has no passrush, I send receivers deep and just try to pass over all the complicated zone underneath, but this require deep threats, solid protection and QB's accuracy deep.
I could go on and on but I'm gonna stop here

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