It what way is it cheese? Before I start the drive the other team gets to see my personal on field. (i.e. 1 QB, 1 RB, 2 TE, 2 WR) If the other player still goes small with a nickel package then it was their choice.
I focus on top TEs specifically so I can force the other team to pick their poison against me. If they go small then I will run it all over them. If they they go big (43, 34) then I am mor ethan happy to pass the ball.
That isnt cheese, that is strategy. Many college and pro teams use the same idea if they have the correct players to do so.