[DubTrey1]

Drop exlusive deals all around for EA in order to grow revenue as well as stakeholder shares. The games themselves can become again the strength for EA, same as Rock* is the industry leader for sandbox games - even though many others try and do well enough - Rock* is the standard. EA can once again be the leader in these areas of strength. 2k has managed to do so wothout exclusive license to NBA titles, so why not do the same as they do - build a great product, share the market and become unquestioned leader amidst others whom try to catch up to you in a share of the same genre? Lets hope they right the mis-steps they have internally and grow thier devs, project leads and those whom are in the core business of making the titles - rather than lining the bottom line as they have so long now. It's hurt them as well as the industry - not to mention the lack of depth and creativity within the company in some of thier strongest historical titles.