Be your opinion as it may, the topic isn't about the design or implementation of CCM.
I referenced CCM as a specific example in response to the poster's assertion which equated unlocking player editing in Madden NFL 13 to adding a Twitter alias. This discussion organically evolved from the talk about "wasting of resources", which previously evolved from the face scanning of players and coaches into the next Madden game.
My point: this thread is not for the discussion of design and implementation of CCM. Any further discussion about this is considered off-topic to this thread, which will now go back to its discussion of the face scanning, its implications, and whether its a good use of Tiburon's resources. Please find a CCM-related thread in which to voice and discuss this opinion. End of discussion.