That's what I started to write up here yesterday. It seems to be very easy for suits to lose a connection with the consumer, if they ever really had it to begin with. There's a lot to what goes on between the top of a company, the bottom of a company and the consumer. Sometimes things get "lost in translation" (oooh, Scar Jo, I love u! Heh).
I think EA, as an example (Ian, Ian?), is finally starting to get it. 2K has taken what EA started and run with it. They may have had to bag a few franchises (bottomlines can do that to u) but the blue print of being true to the sport your recreating comes first and foremost then throw in a ton of the little things satisfies the sports gaming consumer.