Again, what do your purchasing preferences have to do with EA's ability to develop and publish a game, seek content licensing agreements for said game, or the reality that whatever game EA makes must compete in the marketplace against games from other publishers? Considering competition from a perspective other than that of one of the competing entities strikes me as wildly inappropriate.
Further, what part of any of the above is anti-consumer to the point of violating the law, and why is it anti-consumer for EA to partake in such practices and yet perfectly fine when any other video game publishing house or any property not named the National Football League is involved?
I could go to the 007 example again, but Fresh Tendrils' Batman example is another good one. It's the exact same situation, but it doesn't involve the NFL so I suppose the exact same practice is suddenly okay, nevermind the unfair travesty that no video game studio not named Rocksteady may make a Batman game.