While I agree with the bold, if the people pulling the strings for the game don't see it that way, then perception is reality, in this case. There seemed to be a tunnel vision, bubble, silo effect thing going on at Tiburon this entire gen, where they believe the things they say, regardless of what is going on in the rest of the gaming world. So if the EA Tiburon doesn't expect EA football games to get substantially better until next-gen than it likely won't happen until then. It's about setting expectations, imo and not to knock anyone working at Tiburon but if the people who sign the checks are satisfied and most gamers are pleased enough, that's mission accomplished.
EA marketing has done an excellent job this console gen of setting the expectations for football games in an exclusive market, especially for people that haven't played other football games. Most gamers view previous next-gen EA football games as only competition for each new next-gen football game. So as long as NCAA 08 is better than NCAA 07, which should be a given, mission accomplished.
My belief is that the new consoles will bring in much higher expectations from gamers, developers and "suits" about how fleshed out EA football games should be. Also, I am encouraged that with Kolbe from The Show, Cam Weber from EA Canada, ChaseB from OS and a whole host of other "NWO" members working at Tiburon, presumably on EA football games for new consoles, there is a sea change in the approach for making those football games. I'm genuinely excited about EA football games on the new consoles but for me, this time the first football game they release will determine everything.

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