What isn't working though?
Is Madden not selling 5mil copies a year? Are people not spending money on MUT? Are celebs and athletes not still giving EA free publicity?
You didn't bold the part about Google hiring someone who wanted to move away from search though lol.
I'm not saying that they want to keep the status quo. I think they do want to do things differently. There is a limit though to what any rational businessman or woman would do though.
Change is great if it saves you money. Change is great if it makes you money. Change is not great if it costs you money on the expectation that it will make you money at some point... probably.
You think that they are developing all these games on Frostbite because they love gamers and want what's best for them? Um, no. They want to leverage Frostbite, because it's a great engine, yes, but because it puts more games on the fast track for less investment. It also looks good on the literature to have an engine that is used by all your studios. Now we are Epic with Unreal. Now we're Square Enix with the Luminous Engine. Now we're Konami with the Fox Engine. We're big doings.
At the end of the day, those people were hired. I don't care if it was internally or externally. They have people that they answer to. And the people that they answer to have people that they answer to. So on and so forth. Under no circumstances do I believe that those people were hired by a company after going through an interview process talking about how everything they are doing is wrong and how they will change everything if they are hired, knowing that this will obviously cost more than changing a little.
Again, I'm sure that they have ideas about what they want to do differently, but they aren't stupid. On SOME LEVEL, they had to say that they agree with at least SOME of what is currently being done, or else they would never have been hired, nor would they have ever chosen to work there in the first place. It just doesn't make any sense. They went there because they think that they are already on to something and just need that last push.
The new hires want to implement change because they think they can make a killer product with some of their ideas added to the mix. The executives want to implement change, because they want to make game making more cost efficient and expedient, which will translate into profits. Unfortunately, none of that translates, necessarily, into a total rethinking of Madden. Odds are, it is just the opposite.
Reality bites.

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