This is more an issue of people generalizing than other people not knowing what they want. Many of the people (myself included) excited for owner mode additions have been on EA about it for years. Many of the people who said that they don't care for years are still saying so now...lol. It's a common issue here...OS is made of individuals with their own ideas, but is often discussed in terms of one or two main groups.
It's inaccurate to correlate the lack of identity in Madden to the lack of consistency with the gamers for that very reason. Gamers (as a collective group) are inconsistent in their desires for
every game. There is no "Madden Community" beyond the common link of playing the game. EA's developmental schizophrenia is their own mess.