They're going to get theirs. It's easier to start by going after EA for these games. Seems pretty clear and even a former EA employee admitted that the players in the games were based on real people. And it's not something where they can just say, "oops, we're sorry, we won't do it again" and that will be it. They'll pay. And this case will then be used as the foundation for a lawsuit against some other entity that is making profits off of the college athletes until they build a strong enough case to then go against the big boy in this whole thing, the NCAA.