One of the reasons PC games just look better is because you have a high resolution (that shot is 1600x900, not even that high, but still better than 720p) in a much smaller screen size. Many more pixels in a smaller amount of screen will always produce sharper images in comparison.
Not even the next gen consoles can really address this. They'll still lack the clarity and crisp nature of PC games. So some elements of that image they won't look better than. They will allow for many more polygons in models, better lighting, better textures than the current consoles, however I tend to believe you can only do so much on a large TV screen running a relatively low resolution. Consoles game will probably mostly benefit on next gen from having a frame rate increase than anything else.
Console gaming is in a bit of a hard place with resolutions - not even high end PC gaming hardware with multiple GPUs can comfortably play everything at a 4K level resolution, and of course 4K TVs are not common right now anyway. It might be a long while before consoles can game at 4K as the leap is pretty huge from 720/1080p. In the mean time graphics will suffer a bit of a technical lull as the limits of how great something at 1080p can look is reached, however once 4K gaming is ready, it will be a pretty big deal.
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