What is stopping EA from working with CBS/FOX/whoever to get the branding right?
Your TV station sells video to common folk who aren't going to do anything with it, hence no value to the station. Having the different logos in the game would do lots to raise awareness of the different brands, especially if EA were able to keep it true (SEC games on CBS, etc)
I guess the one thing that could hold it back would be the "Why is ESPN getting paid and we're not?", though.
PS - I work at a TV station, too. What do you do?