I can see where you're coming from however its seems a flawed strategy. The way things are going there is such a mistrust of EA and there abilities.
Surely it wold be a better strategy to build an AAA product, and even with minor additions every year people would still buy. I know I would like I do with the Show every year.
These Tiburon games need a massive rebuild and hopefully Next Gen will deliver that.
I won't hold my breath though.